I walked into the lounge and found both my girls on the couch — dead still, mouths open, eyes glazed — watching JJ sing about bath time. Cocomelon. Obviously. And the meltdown when I turned it off is something else entirely. So I did what any normal mum does at 11pm when they can't sleep — I went down a Google rabbit hole. What I found about how the show is actually made (and what it's doing to little brains in the meantime) is the kind of thing I wish someone had told me sooner.
It started with a moment I had seen a hundred times before — both kids on the couch, Cocomelon on the TV, neither of them blinking. I could've been on fire and they wouldn't have noticed. The four-year-old has a meltdown of biblical proportions when it goes off. The six-year-old does the silent betrayed stare. And it's not like that with Bluey. It's not like that with Peppa. So I went down the rabbit hole at midnight — looked into what makes Cocomelon so different. What I found made a lot of things make sense.
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